Marketing Specialist

Planning, developing and implementing marketing and community engagement strategies to support business growth, client intake and service delivery objectives.

Advising management on marketing initiatives and communication campaigns to promote services, increase community awareness, and effectively engage clients, families, carers and referral networks.

Coordinating the development and delivery of promotional campaigns across digital platforms, social media, print materials, community events and stakeholder engagement activities within approved budgets and timelines.

Analysing client engagement data, referral trends and community feedback to identify service opportunities and improve marketing effectiveness.

Monitoring and interpreting trends within the community services and care sector to support strategic business planning and service development.

Researching demand for support services, client needs and local market conditions, and collecting and analysing relevant operational and statistical data.

Supporting organisational growth through the development and implementation of marketing objectives, client engagement strategies and business development initiatives aligned with organisational standards and values.

Conducting market research and stakeholder engagement activities to identify opportunities for new and existing services, programs and community partnerships.

Providing advice on marketing strategies, service promotion, branding, pricing considerations, referral pathways and communication channels to strengthen client reach and organisational presence within the community services sector.